Search-Engine Optimized Top-Level Domain Name Extension: SEO Advantages and TLD Benefits
SEO stands for search engine optimization. It is the process of optimizing “digital assets” for maximum visibility and ranking in search engine results pages (SERPs). In the past, the only digital assets that were important for achieving top search engine ranking were website pages. Today search engines such as Google, Bing and Yahoo have expanded their algorithm to include Social Media mentions (such as Google Plus +) and "Universal Search."
MyTLD has more than a decade of experience in the SEO business and has achieved top rankings for the most competitive and populary keyword terms, including the word "music" on Google, Bing and Yahoo. Since 2005, MyTLD has been developing the first search-optimized TLD Platform of its kind to leverage the advantages of launching a Top-Level Domain (TLD) name extension with the management multiple digital assets including:
- Web pages
- Social Media
- Images
- Videos
- News
- Blogs
- Shopping
- Local Search
The MyTLD proprietary search-optimized TLD platform takes advantage of intuitive direct navigation to branded, premium destinations, search optimized content creation and user engagement.
MyTLD's .MUSIC Initiative has incorporated the MyTLD TLD Platform in many creative ways to not only achieve higher rankings in search engines, but to also instill user confidence and trust towards the TLD brand. Organizing a TLD using the MyTLD search-optimized TLD Platform would create a sustainable, competitive advantage that would differentiate a TLD brand from its competition as well as enhance its leadership position, marketing efforts and bottom line.
The MyTLD search-optimized TLD Platform incorporates a host of crucial, closely-interrelated components that cumulatively create a truly innovative value proposition that connects brands with their target audience. The key TLD components of our solution include the development of effective strategies to increase the return-of-investment (ROI) and customizing the TLD Platform to align with the brand's strategic objectives by incorporating the approporiate:
- Architecture
- Design
- Modules
- Mobile Apps
- Usability features
- Key Performance Indicators (KPI)
- Metrics / Analytics
- Social media optimization
- Search engine optimization
- Digital asset optimization
- Direct navigation optimization
- Premium domain selection (see case study below)
- Monetization modules
- And more
Search-Optimized TLD Case Study: .MUSIC (dotMusic) Initiative
Premium domain selection examples:
Artist: MichaelJackson.music, Madonna.music, Eminem.music
Band: U2.music, Radiohead.music, MGMT.music, Beatles.music
Indie Band: ShaynaZaid.music, TheXX.music, ArcadeFire.music
Musician: JimmyPage.music, LarsUlrich.music, Flea.music, Slash.music
Composer: DianeWarren.music, DesmondChild.music, BobDylan.music
Manager: PaulMcGuinness.music, IrvingAzoff.music, DocMcGhee.music
Producer: QuincyJones.music, DrDre.music, BrendanOBrien.music
Engineer: AndyWallace.music, GeoffEmerick.music, EddieKramer.music
Promoter: BillGraham.music, PhilipAnschutz.music, ChuckMorris.music
Industry Pro: JimmyIovine.music, TedCohen.music, BobLefsetz.music
Company: Universal.music, Myspace.music, Ticketmaster.music
Org./Association: ASCAP.music, RIAA.music, Grammy.music
Conference/Festival: Coachella.music, Midem.music, SXSW.music
Venue: RadioCityHall.music, KeyClub.music, HollywoodBowl.music
Radio: KROQ.music, Pandora.music, BBC.music, Sirius.music, XM.music
Studio: AbbeyRoad.music, RecordPlant.music, CapitolStudios.music
Song: BohemianRhapsody.Queen.music, PokerFace.LadyGaga.music
Album: Nevermind.Nirvana.music, BackInBlack.ACDC.music
Genre: Rock.music, HipHop.music, Country.music, Pop.music
Geographic: Japan.music, Texas.music, London.music, Africa.music
Cultural: Greek.music, French.music, Arabic.music, Bollywood.music
Education: Juilliard.music, MENC.music, Berklee.music, MI.music
Mood: Love.music, Sad.music, Aggressive.music, Happy.music
Instrument: Guitar.music, Drum.music, Piano.music, Bass.music
Keyword: Download.music, Buy.music, License.music, Lyrics.music
For more information, please contact us.
Billboard Magazine: How the .MUSIC Domain Extension will save the Music Industry by MyTLD's Constantine Roussos
The Internet has truly democratized the manner that music is delivered and consumed with a click of a button. It has leveled the playing field but at the expense of chaos, decentralization and inconsistency. My core vision behind the .MUSIC (dotMusic) Top-Level Domain (TLD) was to solve the inefficiencies that the Internet has created through innovation. My definition of disruptive innovation is bringing together two seemingly unrelated industries together and connect the dots to create shared value and a difference that matters. Organizing the music industry on the web can only be accomplished by utilizing the root of the Internet Domain Name System (DNS). Not only does a .MUSIC Top-Level Domain bring consistency, organization and centralization, it also assures ownership and control still remains in the hands of the music industry. ... Full story
- Washington Post: Front-Page Article on MyTLD's Constantine Roussos, the .MUSIC Domain Extension and New gTLDs
- New Top-Level Domain Opportunity
- Free IDN TLD Training for ICANN IDN Top-Level Domain Name Applicants
- Value of new Top-Level Domains: How Facebook's .EDU TLD trusted social network strategy dethroned Myspace
Role of influencers and media in ICANN’s TLD global awareness campaign: How ICANN can create a strong value proposition with new Top-Level Domain extensions to benefit the Internet
What is the role of influencers and the media in ICANN’s TLD global awareness campaign? How ICANN can create a strong value proposition with new TLD extensions to benefit Internet users? ... Full story
- Value of new Top-Level Domains: How Facebook's .EDU TLD trusted social network strategy dethroned Myspace
- ICANN, the New gTLD Program, and Our Responsibility for the Internet
- Los Angeles Times: Business Front-Page Article on Constantine Roussos, the value of .MUSIC (dotMusic) community TLD and ICANN new gTLD Launch
- Free IDN TLD Training for ICANN IDN Top-Level Domain Name Applicants